Better on the BIG screen

Innovation in estate agency is evolving rapidly, and the use of certain technologies is enabling agents to offer added value to customers.

As you may have noticed, our offices are now sporting impressive interactive touch screens that can display our clients’ properties to buyers more effectively than ever before. Gone are the days of the faded window card. It is size, movement, vibrancy and relevance that now catch the public’s attention.

Since installing the screens we have been amazed by the substantial increase in the number of people who not only stop to look into our windows but who subsequently go on to arrange viewings of the properties displayed.

Of course, most people are not thinking of moving at the moment, but naturally, have an interest in the Peterborough property market, and we always welcome those who simply want to “window-shop”. To this end, and having recognised our window screens’ marketing power, we are now planning to develop their use by adding various points of interest and community messages, for which we are seeking ideas. Perhaps you can help!

If, for example, you are involved with a local charity or school and you would like to promote a fund-raising event, we would be happy to feature an advert on the window screen between our property ads, without charge. Alternatively, you might like to raise a local issue or see the news headlines, local weather forecast, sports results or theatre guide. There are numerous possibilities, so please let us know what you would like to see displayed.

You see, at City & County, we look beyond the sale or purchase. We want to help our customers and other residents enjoy our community by making some small contribution wherever we can.

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