If location is fundamental to a tenancy, then mapping is surely the most obvious way to highlight location.
We choose to use locational maps on our property website as they make it easy for tenants to identify the property in relation to its surroundings. This is particularly useful when a tenant is considering a property that is slightly outside an area they might have preferred, as they can see from the map that the property is actually not that far away from their chosen area.
Additionally, as an aerial perspective, maps are an excellent way of showing areas of open spaces such as parks, woodland and lakes which are not always possible to see when driving round an area. Perhaps the area is not quite as built-up as it appears at street level!
But the most obvious benefit of the use of mapping is that it makes a property easier to find. When tenants have seen four or five properties on a cold wet winter’s evening, if they can’t find the property easily, it’s all too easy simply to give up, resulting in a lost viewing. (This is another reason why a “To Let” board is so important as well.)
As well as providing straight-talking good advice for landlords, we never forget that the job of a good letting agent is to help make it easier for tenants to find the right property – literally!